Starting a sober living home is a meaningful and impactful way to support individuals in recovery while building a values-driven business. Whether you’re in long-term recovery yourself or simply passionate about helping others, launching a sober living home can be both fulfilling and sustainable — when done right. Here are 10 essential steps to get started:

1. Clarify Your Vision and Mission

Before anything else, define the “why” behind your home. Is your focus on young adults, veterans, women, or co-ed recovery? A clear mission will guide your decisions and help you build a house culture aligned with your goals.

2. Understand the Legal Landscape

Research zoning laws, licensing requirements, and local regulations in your area. Some states don’t require licensing, but others do — especially if you're offering supportive services. Connecting with a legal expert familiar with sober housing is a smart move.

3. Create a Business Plan

Treat your sober home like a business. Outline your startup costs, target number of residents, monthly budget, and revenue goals. Include details like rent structure, staffing needs, and contingency plans. A solid plan keeps you grounded and fundable.

4. Choose a Strategic Location

The right neighborhood matters. Look for safe, accessible areas near public transportation, job opportunities, and recovery resources like 12-step meetings or outpatient treatment centers. Also consider the property's layout, zoning, and proximity to schools or daycares (as this can affect city ordinances).

5. Secure the Property

Whether you rent or buy, find a home that can safely accommodate your planned number of residents. Think about shared spaces, bedrooms, and whether the environment feels safe, clean, and recovery-focused.

6. Set Clear House Rules and Structure

Structure is vital for residents in early recovery. Draft clear policies around curfews, chores, drug testing, visitors, and relapse protocols. Your rules should promote accountability and safety while maintaining a respectful, empowering tone.

7. Furnish and Equip the Home

Make your home feel like a home. Comfortable beds, clean linens, kitchen essentials, and cozy common spaces go a long way in creating a healing environment. Small touches like inspirational quotes or shared bulletin boards foster community.

8. Build a Referral Network

Start connecting with local treatment centers, therapists, outpatient programs, and recovery coaches. These relationships can become your strongest referral sources. Let them know who you serve and what makes your home unique.

9. Launch Your Marketing

Create a simple but informative website, set up social media accounts, and list your home on sober housing directories. Highlight your mission, amenities, structure, and testimonials if available. Make it easy for people to contact you or apply.

10. Enroll Residents and Launch

Once everything is in place, start accepting applications and conducting interviews. Prioritize fit — not just filling beds. The right group dynamic helps create a safe, supportive space that fosters long-term recovery.

To download the above steps in a PDF format, click here.

Ready to Launch With Confidence?

If you're feeling overwhelmed or unsure where to start, we've got your back.

At Sober Living School, our comprehensive coaching program walks you through every step of the process — from legal setup and operations to branding, marketing, and staff training. Plus, we include the website, CRM, booking system, automation, and AI tools you need to run your home like a pro.

🚀 Launch faster. Grow smarter. Change lives.

👉 Start your journey with Sober Living School today »